- Berachain price gained slightly amid news of a first BERA treasury strategy.
- Greenlane Holdings bet not only fortifies its treasury playbook but may herald a wave of corporate adoption, boosting price.
- The crypto industry is witnessing an explosion in digital asset treasuries.
Berachain price rose as the broader crypto market signalled a slight bounce on Monday, October 20, 2025, with BERA’s 8% gain largely buoyed by the news that Nasdaq-listed Greenlane Holdings has raised $110 million with eyes on a BERA treasury strategy.
With Berachain’s native token retesting the $2.15 mark amid this key institutional interest development, bulls are likely to target further upward moves. The altcoin gains alongside intraday outperformers like Bio Protocol and Helium.
Greenlane eyes first BERA token treasury
Digital asset treasuries, or DATs, are growing in traction as traditional finance companies increasingly embrace cryptocurrencies.
Tokens such as Ethereum, Ripple’s XRP, Solana and BNB are all boasting major focused-treasury plays across Wall Street. In the small-cap tokens sector, Berachain is the latest to hit the news headlines.
On Monday, Greenlane Holdings, a Florida-based distributor of premium smoking accessories and lifestyle products, announced its raising of $110 million via a private investment in public equity.
Polychain Capital, Blockchain.com, Kraken, North Rock Digital, CitizenX back the initiative.
Berachain Foundation also supports the company’s move as it targets the establishment of the “first and only” BERA digital asset strategy &- so far.
Greenlane has outlined that its BERA bet will be via “BeraStrategy,” an inaugural digital asset treasury initiative solely focused on accumulating BERA.
BeraStrategy will execute its token acquisitions via open-market and over-the-counter trades.
“I believe BERA’s key differentiation is its yield source &- in contrast to historic PoS chains like Ethereum and Solana, BERA’s yield is fueled by the monetization of its block rewards. I think there’s untapped potential in Berachain’s institutional growth as a whole,” said Ben Isenberg, chief investment officer of BeraStrategy.
What could this mean for Berachain price?
As Greenlane’s BeraStrategy takes shape, market observers are scrutinizing its ripple effects on BERA’s valuation trajectory.
The move across the industry, with tokens like ETH, BNB, XRP and SOL in focus, has helped buoy the upbeat sentiment around these altcoins.
Such an influx of capital and subsequent accumulation will undoubtedly catapult Greenlane to the top public BERA holders list.
Greenlane’s launch marks the beginning of a new era for Berachain, as it expands into the traditional capital markets, and unlocks the potential of Proof of Liquidity for the masses.
— Berachain Foundation 🐻⛓ (@berachain) October 20, 2025
DATs are seen as a major adoption angle for cryptocurrencies and analysts see ongoing accumulation as a potential catalyst for the next bullish phase for certain coins.
Committing $110 million to BERA purchases is a statement and buying these OTC and open markets could add to an upward price momentum.
Broader crypto market sentiment and a successful rollout are two factors bulls will consider in the short term.
In terms of price targets, the $2-4 range provides the first resistance zone, while further gains could bring $8-10 into view.
BERA price reached an all-time high of $14.99 in February 2025. On the flipside, key support areas lie in the $1.6-$1.2 area.
The all-time low is $0.87- reached on October 11, 2025.
The post Berachain rises as Greenlane launches $110M treasury strategy: can BERA extend the rally? appeared first on CoinJournal.
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